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Managers around the world are committing a fatal error that is depriving their people and companies of improvement, progress, and success. While very few know of the dilemma, its solution is the most important and powerful principle that any coach or manager will ever learn. Remember, you may respond to financial rewards or incentives, but that doesn't mean everyone on your team will share your sentiments. Listen to your people. Recognize and utilize their motivators.
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