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The 2009 BCG Multilatinas

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Executive Summary

Latin America is a massive, diverse, and vibrant region. Its nominal GDP ($4.2 trillion in 2008) is equivalent to China's, it has a very large population (562 million), and its market capitalization ($1.6 trillion as of June 2009) is greater than that of Eastern Europe and Russia combined. While it is home to 20 countries, the region is more coherent culturally and linguistically than is Africa, Asia, or Europe. Barriers to regional trade are low and facilitated by regional frameworks and economic activity is concentrated in a few large markets, with Brazil and Mexico - the two largest countries-accounting for 63 percent of regional nominal GDP.

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