Business Intelligence

The 40-30-30 Rule: Why Risk Is Worth It

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Executive Summary

Many of the strategies employed in competitive and recreational sports are often applicable in business and our personal lives. One lesson the author learned from alpine ski racing was the "40-30-30 Rule."With ski racing, specifically, that meant taking the risk of leaning harder into turns, balancing at a steeper angle to the slope, and placing greater pressure on the outside ski edge - all of which increased the chance of falling. His coach explained, though, that if he wasn't falling at least once a day in training, he wasn't trying hard enough. Indeed, to improve at anything, we must at some point push ourselves outside our comfort zone.

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