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When marketing the products, it is tempting to think that the most important thing one needs to figure out is the target audience and the right media to reach them. If the audience is moms with young kids, one might focus the marketing on wherever it is that one think they tend to spend most of their time. The online version of this bias that is growing in popularity is the idea that demographics might matter less than what they are seeking. So if one reach them when they do a search on Google for vaccum cleaners and one show up, one might stand a chance of actually selling one.
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