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Perhaps the most intriguing, innovative and exciting, if not technically challenging, set of mobile commerce services are "Location-based services" - where the offering or type of transaction varies, depending on the user's physical location. Should these services reach their full potential, location-based services may one day allow businesses to pinpoint the current location of mobile employees, emergency personnel to retrieve the medical records of the stricken victim before them, or retailers to deliver personalized, time-limited sale offerings to consumers who wander into proximity to their store.
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