The AGA Evaluating Model of Customer Loyalty Based on E-Commerce Environment

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Executive Summary

With the development of e-commerce, the enterprises should build long-term and stable relationship with the customers, and then enhance customer loyalty continuously through the use of information technology and network technology, which based on the customer interest, meet the needs of clients and customers to create value for them as the goal. At the same time, for e-commerce beyond the limitations of time and space, so that the material, financial and information can high-speed flow, the subsystem, such as guide, ordering, payment, trade and security can be linked together organically, and then achieve the goods on-line trading.

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