Date Added: Feb 2010
You know your business is good, and so do your customers. Potential customers may think it is good, but they do not really know for sure; after all, your advertising is just you telling them, and these days everyone is a tad skeptical. That is where PR comes in. Getting a writer to do a story about your business, or a reporter to do a radio or TV piece about it, is independent, third-party validation that you do in fact have a special business. And not only is it important for your business the day the story runs, but probably even better, you can reprint that story, put it in your shop window, post the video on your website or whatever.