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Change, it's a real pain. But the day a business stops changing, challenging and evolving is the day it begins to die. Markets are in constant motion, and leaders must be exceptionally agile in order to adapt, survive and sniff out opportunity. If you don't, well, keep your day job (or go get one). Because in the lexicon of 'treps, change is a mandatory daily event and a singular battle cry unites them: Change or die. Companies that fail to change don't last long.
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