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It's challenge enough for individuals to make decisions about things they know a lot about. It's even tougher for them to make decisions in the face of uncertainty or when the information available is being poked, prodded and packaged to influence their decisions. In order to make sound decisions, it's important that leaders make sure the decision is correctly framed, that the assumptions surrounding the decision are evaluated, that quantitative and qualitative analysis is used when necessary and appropriately and that the data - and the analysis of it - is intelligently questioned before committing to a decision.
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