Business Intelligence

The Art Of The Customer Surveys

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Executive Summary

As a small business owner, you're probably concerned about what your customers think of you, and many of you have done, or would like to do, customer surveys. Customers do not want spend time answering surveys. Completing a survey that takes longer than the delivery of the service in question is annoying. The mere act of sending a customer a survey can so greatly annoy some people that it tarnishes the company's brand.

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