The Associated Press: Embracing a Multi-Screen Ecosystem for News Delivery
The publishing industry is undergoing a sea change in how people consume news content. This podcast helps to learn how the Associated Press (AP), the nation's oldest and largest news content provider, is embracing Microsoft technology to increase its media delivery efficiency and revenue opportunities. In this podcast, the speakers speak about how the AP is meeting a changing industry with new consumer solutions for digital content form factors. Discover how the AP has implemented scalable cloud-based news content delivery on Windows Azure and how AP is creating "Skinable" multi-screen solutions (Windows Phone and Windows Desktop readers) that make it possible for AP news member partners to offer locally branded, rich news-reading experiences.