The Basics Of Search Engine Marketing

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Executive Summary

Almost every Internet user enlists the help of one of the major search engines - Google, Yahoo, or MSN - every time they access the web. There are more than 65 billion searches every month, and any one of them could result in a prospective customer for your business. Search engines allow your company to appear in front of people who have expressed an interest in your product or service - just by typing a few relevant key words in a search box.

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