Project Management

The Basics Of Web-Based Lead Generation

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Executive Summary

Size doesn't matter, right? Not always. When it comes to the size of your contact list, the bigger the better. Finding qualified leads to help boost overall sales numbers is an ongoing challenge for anyone in virtually any business with something to sell. More and more, companies are turning to Web-based lead generation tools to add some bulk to that all-important contact list. Methods like SEM (search engine marketing), Internet ad networks, white paper syndication services, email marketing, and Webcasts.

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