Business Intelligence

The Benefits Of B2B Market Research

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Executive Summary

B2B market research (MR) is unlikely to get the pulse racing - 'The systematic gathering, recording and analysis of data on issues relating to the marketing of goods and services' (American Marketing Association). Consider instead the broad potential benefits - MR offers opportunities to better understand trends, views, attitudes and behavior of the key players that influence sales in your target market. And it can lead to action that makes the difference between success or failure.

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