Business Intelligence

The Benefits Of Direct Marketing

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Executive Summary

One of the most important factors that contribute to the growth of any business is marketing. A good marketing device can efficiently promote your product or service through the most cost-effective medium and give you an impressive ROI. The classic method of direct marketing still holds strong and offers you the best results. The most successful mode of carrying forward this form of marketing is operating call centres to get down into the direct promotion and selling of services and products through telephonic conversations. With the earliest centres showing the way to success for businesses, many other followed suit and now almost every big company has its own contact centre for customer service and support.

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