Business Intelligence

The Big Tilt: The Rise Of The East And What It Means For Business

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Executive Summary

The East has been rising since the 1950s, and its economic ascent is entering a new phase, following the Great Recession. There are likely to be a number of differences in its evolution in the next decade compared with the ones that preceded it. All have profound implications for global business. Companies large and small should develop their strategies by bearing in mind the following themes: Economic leadership. Asia is leading the world economy out of a deep, global recession; the region will comprise 45% of global economic growth in 2010, according to the Economist Intelligence Unit. China and India, the two most promising Asian economies, also have the world's largest populations.

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