Enterprise Software

The Blurring Boundaries of Work-Related and Personal Media Use: A Grounded Theory Study on the Employee's Perspective

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Executive Summary

The ongoing consumerization of Information Technology (IT) demands to rethink the traditional paradigms of media use at the workplace. Past research has focused on the use of company IT resources for personal purposes (e.g., 'Cyber-loafing') and primarily emphasized the adverse effects. This study takes a wider perspective and includes the use of personal IT resources for company purposes as well as other mixed forms of personal and work-related media use. The authors conducted interviews with 14 employees in 5 different firms and used a grounded theory approach to explore the blurring of boundaries between work and private life discussed in the wider social science literature.

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