Business Intelligence

The Burgeoning China Market Still Doesn't Quite Grasp CRM

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Executive Summary

CRM is still in its infancy in China, but there are signs that the industry will be awakening soon. China is a burgeoning market, ripe for customer relationship management. It's simply a matter of making enterprise leaders recognize its potential. Despite the fast pace of economic growth in China and the nation's increasing wealth, it's still relatively easy to do business in China, compared to other developed regions in the world. Most enterprises are focusing their attention on acquiring new customers and improving operational efficiency. Improving customer loyalty and satisfaction and similar CRM initiatives are low on their priority list, because simply generating new business can earn glowing reports from the board of management.

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