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The challenge of managing unstructured data represents per-haps the largest data management opportunity for the community since managing relational data. And yet the authors are risking letting this opportunity go by, ceding the playing field to other players, ranging from communities such as AI, KDD, IR, Web, and Semantic Web, to industrial players such as Google, Yahoo, and Microsoft. In this essay they explore what they can do to improve upon this situation. Drawing on the lessons learned while managing relational data, they outline a structured approach to managing unstructured data.
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