Business Intelligence

The Case for Investing in Business Analytics Technology

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Executive Summary

The business analytics technology functionality must provide support for a range of decision-maker needs, including standalone ad hoc, exploratory, and predictive analysis. But business analytics technology will also form the basis for the next "Killer App" - if such a thing exists - which is a hybrid analytic/operational application that helps organizations optimize their operations based on analysis of historical trends and prediction of future outcomes while enabling automation of the execution of fact based decisions.

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