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One of the greatest management challenges of the 21st Century is guiding large and complex organizations towards their goals. Value creation, whether expressed in shareholder value terms or delivery of services in the public sector can only be assured if strategic intent flows uninterrupted from board room to shop floor. In this way individuals feel empowered to make decisions, confident in the knowledge that their actions are aligned with the overall goals of the organization. Communication is at the heart of strategy delivery. A clearly articulated message, accompanied by succinct and relevant performance measures provides the baseline which nurtures and supports the desired management behaviors.
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