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Based on prior research, the authors identify the advantages and disadvantages of different types of corporate donations to humanitarian response efforts. In this paper, the authors focus on the cash donation process of corporate donors to humanitarian organizations in the aftermath of a disaster. The authors find that in this context of high uncertainty and information asymmetry, the appeals and donations process presents significant challenges to both the donor and the recipient organizations. The authors discuss the role of broker organizations in addressing these challenges and expediting the donation process. The authors also suggest areas for further research on this topic. .
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