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In nowadays global, intensively interconnected business environment, a major challenge faced by business organizations is how to maximize shareholder value and sustain growth, while at the same time creating economic value for all. Two essential ingredients of strategy are needed to achieve these long-run corporate objectives which are setting up and being the central part of constellations of partners with whom to conceive and cocreate a continuous stream of value propositions; identifying unique combinations of these value propositions by engaging customers in developing customized services that meet their continuously changing-and equally unique-needs.
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