Enterprise Software

The Chief Merchant Study: Competing in an Omni-Channel World

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Executive Summary

The IBM Center for Applied Insights, in conjunction with Planet Retail, surveyed 325 senior merchandising executives in the United States, Canada, the United Kingdom, India and Australia, in 2013. These respondents cover 10 retail segments, including grocery, mass merchandise and apparel. Forty-eight percent of them work in large enterprises (employing 1,000 or more people), while 52 percent work in medium-sized enterprises (employing 100-999 people).

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