The Collective Is The Focus Group: Revolutionizing ROI Through "Return On Insight"

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Executive Summary

There's probably been no better time than now to ask the question "What's the return on investment?" for a particular initiative the organization may be contemplating. Given the uncertainty of economic times, it's understandable. Right now, companies who have served as pillars of financial growth, are finding themselves in situations one could have never predicted years ago. This points to a flaw in the predictive model - that it's not easy to predict a likely outcome, and yet one try to predict the return on investment for initiatives to determine what gets funded and what doesn't.

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