Social Enterprise

The Coming Change In Social Media Business Applications

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Executive Summary

Social media is getting a lot of media coverage, but all the attention does not necessarily make it easier to understand which functions are actually useful in business. This study was designed to provide managers with guidance in that area by measuring which social media tools are being used right now, and by whom. A look at what other businesses are doing can offer perspective, as well as a benchmark for managers to compare their own organizations' progress and opportunities.

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