The Compelling Case for Video Telephony in Unified Communications: Why Integrating Video With Telephony Call Control Makes Sense

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Executive Summary

Enterprise class video telephony provides the richness of video communications with the ease of making a phone call. To enable video telephony, video endpoints must be able to register with and be controlled by a call control engine, typically an IP PBX or telephony server. Integrating control of the video endpoints into the domain of the telephony server removes the silos between enterprise telephone systems and enterprise video systems and provides a consistent calling model. Video telephony alternatives range from desktop video to executive video systems and on up to group and telepresence solutions. It also facilitates video-enabled contact centers as well as pushes video to mobile handsets.

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