Business Intelligence

The Consumer Empowerment Index. A Measure Of Skills, Awareness And Engagement Of European Consumers

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Executive Summary

The interest and debate on the notion of 'Consumer empowerment' has been rapidly increasing during the last decades. M. Monti in his report to the president of the European Commission "A new strategy for the single market" places consumers and consumer welfare at the centre of next stage of the single market. Wider choice, better information and an enhanced corpus of rights, protections and means of redress are keywords of this view of consumer empowerment. On the other hand, the paper emphasizes the connections with skills, competences, and the abilities of the consumers stating that a thorough knowledge of actual capacities, information and assertiveness of consumers is crucial for being able to design and develop policies that effectively enhance consumer protection.

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