The Consumer IT Revolution
Twenty years ago technological innovation was generated by business, shared in the work place, and brought home by employees. Today, business is witnessing a 180-degree reversal of the traditional cycle of information technology. In what has become known as 'The Consumerisation of IT' (C.IT), employees - as consumers - are bringing insights and experiences into the work place, sharing pioneering technology, and driving business innovation. This report examines this paradigm shift, looking at the impact of C.IT on economic productivity, and, in particular, exploring the future benefits and challenges it presents for businesses.