Web Development

The Critical Role of Content Management in Delivering Business Services

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Executive Summary

Enterprise Content Management (ECM) provides critical capabilities for managing the documents, spreadsheets, reports, e-mails, Web pages, etc. that drive business operations. EMA research shows that ECM delivers numerous benefits, including easier information access, knowledge sharing and collaboration, improved productivity, competitive advantage, regulatory compliance, cost reduction, and more. However, many enterprises have ineffective ECM capabilities and cannot achieve these goals. Instead, they deliver poor customer service, provide slow access to content, and misplace records, resulting in lost revenue, reduced competitive advantage, higher costs, and lower stockholder value.

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