The Customer Code Translating Insights Into Action, Right here, Right now

Retailers who know and anticipate what their customers want, and can gauge how much they are willing to pay and how often they buy, can maximize profits, outperform their competitors, and ultimately achieve high performance. Adoption of such Customer-centric Retailing processes on day to day level is critical to the retailers' future success and forms the keystone in the next generation business model. The business of retail is undergoing a revolution and becoming ever more complex and fluid.

Provided by: Accenture Topic: Project Management Date Added: Dec 2009 Format: PDF

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