The Customer Collective - What is Your Recession Sales Strategy?

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Executive Summary

Most organizations see it is as the former, missing significant opportunity to grow their business. A lot of companies are responding to the recession as if it was just a slow sales time. But there are fundamental differences between a time of slower sales and a recession.

By understanding these differences and making adjustments, organizations can maintain business during a recession and, when it is over, emerge with more growth potential, loyal customers, stronger earnings, and a more unified organization.

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