The Customer Loyalty Playbook: 4 Steps to Build Loyal, High-Value Customers

Loyal customers are your company's most valuable asset however loyalty is not easy to achieve. With competitors simply a click away, organisations are facing new challenges acquiring loyal customers and achieving long term profits. Within this whitepaper discover how to truly engage your customers and build powerful communities using four clearly defined and simple steps.

Provided by: Oracle Topic: Big Data Date Added: Feb 2010 Format: PDF

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