The Decision Making Process Within Organizations

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Executive Summary

From perceptions and analysis, we have information available in immediate memory. These are compared and followed up after a choice of alternatives. Decision rules express prescribed courses of action so that one of several outcomes results. Very often people make decisions which lead to effective actions and then find it impossible to say just what it was that prompted them to decide as they did. Sometimes we find it easy to reach decisions quickly, also often good ones, and yet are unable to describe to someone what we actually did.

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