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Business intelligence is not a new concept; it's been used for years by IT staffers in large enterprises with the budgets to support it. What's new is the fact that business intelligence tools are now affordable and accessible even for midsize companies - and even for the nontechnical business user. Now managers can use these products for sophisticated analysis of complex information to support their decision-making processes. They can combine data from a wide variety of sources and see an integrated, up-to-date, 360-degree view. For midsize companies the key is to select the right product, the right vendor, and the right approach.
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