The Design of a Reliable Reputation System
Next generation Web 2.0 communities and distributed P2P systems rely on the cooperation of diverse user populations spread across numerous administrative and security domains. Zero accountability via anonymous online identities and divergent interests result in selfish behavior that can disrupt or manipulate networks for personal gain. While "Reputation systems" are recognized as a promising means to establish social control for such communities, developing reliable reputation systems remains a challenge. Several unaddressed threats still limit the effectiveness of reputation systems.