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Organizations are increasingly trying to tie applications together - especially business-critical solutions like CRM and ERP (Enterprise Resource Planning). Many vendors sell both CRM and ERP products, often promising that data from CRM will have a positive impact on decisions administered by the ERP solution. But the two technologies are very different in focus, and allowing too much ERP influence to creep into CRM can shift your company's emphasis away from where it should be: the customer.
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