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Ecommerce is broad topic spanning many areas of an organization: business, technical, and users to name a few. Though these areas have differing goals and objectives, they have to work together to build and maintain a successful end to end buying experience. Current ecommerce merchants or anyone thinking about entering the world of ecommerce must consider the demands of multiple stakeholders to build a successful strategy. Having an ecommerce strategy helps you meet your goals and objectives -- regardless of your organizationâ€™s focus. Weâ€™ve established that there is no one size fits all strategy, and that no one strategy is better than another. The key, then, is ensuring that you have a strategy appropriate for your unique business needs.
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