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Maintaining a high level of customer service is important regardless of the economic situation. So why are some companies placing even more importance on customer service now, as budgets in other areas are shrinking? The answer is simple: When potential clients are tightening their belts, the service experience can be the deciding factor for their dollar's destination. The bar has been set, and consumers have set it. If your company expects to grow its customer base in a down economy while maintaining relationships with customers you already have, you had best be prepared to invest in ensuring the best customer experience possible. Not only will this help you get through the lean times, it will have you positioned to grow even more when the economy turns around.
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