The Effect Of Work - Family Role Conflict On Business Startup Decision-Making Processes

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Executive Summary

Many important strategic decisions made by business owners in the early stages of operation are both commonly encountered and have important consequences. These decisions relate to the initial configuration of the business regarding the initial business scope and size and procurement of the resources necessary for that configuration. A logic-based decision-making process including information search and analysis can be very complex and time consuming. Small business owners frequently face conflicting demands for time and cognitive resources from their family and their developing business that adversely affect their ability to perform both roles effectively.

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