Business Intelligence

The Eight Secrets Of Successful Internet Marketing

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Executive Summary

A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6 billion in Q4. Both are industry records and industry pundits predict it is just the beginning. Some analysts say Internet revenues will double from more than $21 billion in 2007 to $42 billion in 2011. Others say that projection is conservative. Without doubt, this is an industry poised for exponential growth in the upcoming years as more and more companies are aligning budgets to reap the many benefits of online advertising.

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