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Each and every business will face challenges and uncertainty in a time of broad economic instability. During these times of muted household discretionary spending and the country's GDP at depressed levels, the marketing community continues to attempt to find the right mix of contact with existing and potential customers and ideas for efficient ROI and customer acquisition. The more adroit marketers are learning to adjust to the stubbornly flat-lined economy with more strategic initiatives while adjusting expectations. Great marketers don't wait for a rebound though, they create a bounce. Prudent concentration has to be on carefully thought out multi-channel marketing plans, seeking opportunity and being prepared and engaged within the chaos and heading into a recovery.
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