Leadership Investigate

The Enterprise of the Future ...In the Automotive Industry

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Executive Summary

Looking across the five traits for future success that emerged from the IBM Global CEO Study's more than 1,000 CEO interviews, what are the key implications for automotive leaders? Across industries, geographies and organizations of different sizes, the view was surprisingly similar: the Enterprise of the Future is hungry for change, innovative beyond customer imagination, globally integrated, disruptive by nature, and genuine, not just generous.

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