The Evolution of Corporate Cultures: A Grounded Theory

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Executive Summary

People vary their accounts in different contexts. The explanation suggested by the data is that discourses are based on the impact and likelihood of participants repeating information to other parts of a social network (compare Goffman, 1969). In some contexts (and particularly when we have no personal life to protect), we accord importance to relationships that can help us achieve career and social advancement. But when we have strong private commitments to families, or friends and colleagues at work, these become more important. The influences that affect interpersonal behavior are theorized.

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