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Durable goods ownership is commonly seen as a 'Defining gauge' for the stage of development of a country. Its unprecedented economic growth and the rise of a strong and steadily growing class of consumers make China a formidable case study for the investigation of durable goods diffusion. Drawing on a household-panel with a survey period from 1989 to 2006, the empirical analysis of the driving forces behind the diffusion of durable goods shows that growth of disposable income was not equally important for all goods in their diffusion process. Rather it was the fall of individual preference thresholds (explained in part by falling durable prices) that proved to have a significant influence on the diffusion process of some goods.
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