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Social marketing is a growing buzzword in marketing and public relations circles as well as companies intrigued by online media's promise of building direct relationships with customers. But defining social marketing is a lot like defining a landscape as you race by on a speeding train. The concept is evolving at a lightning pace. The social marketing model is being shaped in real-time as more individuals participate, more companies incorporate it into their marketing practices, more technologies become available, and everyone adapts it to their unique purposes.
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