Leadership

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success

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Executive Summary

An organization's ability to respond quickly to changing customer demands and competitive landscapes is paramount not only to its success, but to its survival. Finding a CRM solution that meets your organization's needs today?but that can also scale and change as your company grows?presents both a technical and business challenge. Making the right choice can not only avert implementation disaster, but can also help you secure your organization's competitive edge.

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