Data Management

The Extended Enterprise In Action: Promoting Brand Image, Increasing Customer Retention, Boosting Agility, Improving Business Performance

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Executive Summary

This paper is a companion to Widening Your Sphere of Influence: An Introduction to the Extended Enterprise, which laid out in detail the concept of the SumTotal Extended Enterprise platform, its key elements, features and general benefits. Building on that foundation, the purpose of this paper is to demonstrate how the Extended Enterprise platform can help specific verticals to promote and sell their products to external audiences. In particular, it investigates the value of the Extended Enterprise solution in financial services / insurance, government, retail, manufacturing, healthcare and associations. Feel free to read ahead to the section that is most applicable to your own organization.

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