Business Intelligence

The Fine Art Of Relationship Marketing

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Executive Summary

Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises. - Heidi Richards. The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps people "coming back for more." It's an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.

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