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SEO is essential to web success these days, but if you don't know the rules you're going to lose. And as real-time search arrives, it'll be more important than ever to have a top-notch search strategy. But don't panic: it's not hard to learn how to do it properly. This whistle-stop tour of SEO will really help. Honestly. Why SEO is so important? Over 50% of online purchases start with a search. But very few people look much beyond the first page of Google results. So unless you've optimized your web content to make sure you're on that first page, you're going to lose market share to competitors who are optimizing better than you.
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